by admin | Sep 5, 2018 | Branding, Logos
Logos vs. Branding Let’s get the main point out straight away. Getting a logo is not the same thing as developing a brand. I wish it were that easy. For years, I’ve been explaining this concept to potential clients who, for one reason or another, decided that their...
by admin | Sep 4, 2018 | Color, Logos
Does Color Matter in a Logo? Of course color matters. No one would even begin to suggest it doesn’t. Color is an integral part of any graphic design project, and most particularly logos and identity work. For example, this is how a logo design meeting often...