by admin | Sep 5, 2018 | Branding, Logos
Logos vs. Branding Let’s get the main point out straight away. Getting a logo is not the same thing as developing a brand. I wish it were that easy. For years, I’ve been explaining this concept to potential clients who, for one reason or another, decided that their...
by admin | Sep 4, 2018 | Color, Logos
Does Color Matter in a Logo? Of course color matters. No one would even begin to suggest it doesn’t. Color is an integral part of any graphic design project, and most particularly logos and identity work. For example, this is how a logo design meeting often...
by admin | Mar 30, 2018 | Identity
When you think of a product or business launch, you don’t usually think of an actual launch. But, sometimes that is exactly what you might have… We have a client who wanted a strong logo for his sports program. The name is Ballistic Lacrosse. Great name....
by admin | Nov 21, 2017 | Branding
The Great Branding Disaster I originally titled this “The Great Logo Disaster” because that is how the story started. However, as the story unfolded (unraveled?) it became clear that the logo was only the starting point for a line of mistakes that ultimately might be...
by admin | Oct 25, 2017 | Identity
To B or not to B I just had a call from a long-time client. He has been with us for a few years, knows our philosophies on brand development, and is a former Fortune 100 sales manager. All of that makes his call even less explicable. In short, he should know better...
