by admin | May 22, 2020 | Logos
Professional logo vs. Homemade Soup and chocolate chip cookies are best made at home. Logos are not. Your company logo is often the first element of your business that prospective customers see. As they say, you never get a second chance to make a first impression....
by admin | Dec 18, 2019 | Redesign
Are you looking at a logo renovation disaster? Every now and again, an old identity element needs a facelift. Sometimes, companies feel their logos are getting worn out and old-looking, like a beat up sofa. At such times, they order a new logo to spruce up the company...
by admin | Jun 1, 2019 | Off the Cuff
So, what happened with the nightmare logo client from the last blog? Well, I didn’t really know the answer to that until today. A telling point, however, is the fact that we hadn’t included his projects in our traffic planning session yesterday! So, as my old sergeant...
by admin | May 14, 2019 | Logos
As a logo developer, it is a rarity to run into a client who just can’t accept ANY new logo design. We have one. At those times, I always question myself…Is it me? Am I any GOOD at this anymore or is this just another one of those nightmare logo clients? I don’t...
by admin | Mar 19, 2019 | Identity
There are several schools of thought with logos and identity work. One school says you should only use your logo in its whole, pure and complete format. That means never dropping it into the background of a design, screened back. No cutting it in half to use it as a...
by admin | Sep 5, 2018 | Branding, Logos
Logos vs. Branding Let’s get the main point out straight away. Getting a logo is not the same thing as developing a brand. I wish it were that easy. For years, I’ve been explaining this concept to potential clients who, for one reason or another, decided that their...
by admin | Sep 4, 2018 | Color, Logos
Does Color Matter in a Logo? Of course color matters. No one would even begin to suggest it doesn’t. Color is an integral part of any graphic design project, and most particularly logos and identity work. For example, this is how a logo design meeting often...
by admin | Mar 30, 2018 | Identity
When you think of a product or business launch, you don’t usually think of an actual launch. But, sometimes that is exactly what you might have… We have a client who wanted a strong logo for his sports program. The name is Ballistic Lacrosse. Great name....
by admin | Nov 21, 2017 | Branding
The Great Branding Disaster I originally titled this “The Great Logo Disaster” because that is how the story started. However, as the story unfolded (unraveled?) it became clear that the logo was only the starting point for a line of mistakes that ultimately might be...
by admin | Oct 25, 2017 | Identity
To B or not to B I just had a call from a long-time client. He has been with us for a few years, knows our philosophies on brand development, and is a former Fortune 100 sales manager. All of that makes his call even less explicable. In short, he should know better...
