by admin | Sep 5, 2018 | Branding, Logos
Logos vs. Branding Let’s get the main point out straight away. Getting a logo is not the same thing as developing a brand. I wish it were that easy. For years, I’ve been explaining this concept to potential clients who, for one reason or another, decided that their...
by admin | Nov 21, 2017 | Branding
The Great Branding Disaster I originally titled this “The Great Logo Disaster” because that is how the story started. However, as the story unfolded (unraveled?) it became clear that the logo was only the starting point for a line of mistakes that ultimately might be...
