by admin | Mar 19, 2019 | Identity
There are several schools of thought with logos and identity work. One school says you should only use your logo in its whole, pure and complete format. That means never dropping it into the background of a design, screened back. No cutting it in half to use it as a...
by admin | Mar 30, 2018 | Identity
When you think of a product or business launch, you don’t usually think of an actual launch. But, sometimes that is exactly what you might have… We have a client who wanted a strong logo for his sports program. The name is Ballistic Lacrosse. Great name....
by admin | Oct 25, 2017 | Identity
To B or not to B I just had a call from a long-time client. He has been with us for a few years, knows our philosophies on brand development, and is a former Fortune 100 sales manager. All of that makes his call even less explicable. In short, he should know better...
