by admin | May 22, 2020 | Logos
Professional logo vs. Homemade Soup and chocolate chip cookies are best made at home. Logos are not. Your company logo is often the first element of your business that prospective customers see. As they say, you never get a second chance to make a first impression....
by admin | May 14, 2019 | Logos
As a logo developer, it is a rarity to run into a client who just can’t accept ANY new logo design. We have one. At those times, I always question myself…Is it me? Am I any GOOD at this anymore or is this just another one of those nightmare logo clients? I don’t...
by admin | Sep 5, 2018 | Branding, Logos
Logos vs. Branding Let’s get the main point out straight away. Getting a logo is not the same thing as developing a brand. I wish it were that easy. For years, I’ve been explaining this concept to potential clients who, for one reason or another, decided that their...
by admin | Sep 4, 2018 | Color, Logos
Does Color Matter in a Logo? Of course color matters. No one would even begin to suggest it doesn’t. Color is an integral part of any graphic design project, and most particularly logos and identity work. For example, this is how a logo design meeting often...
by admin | Aug 9, 2017 | Logos
Logos are dead. It seems this is the required topic for a logo blog. Not that there are all that many REAL logo blogs—most seem to be hung out there as a way to promote ONE site or ONE designer. But, the few that I’ve read that are REAL logo design blogs seem to...